Press Release
– is a pseudo-news story that is often written to demonstrate the news value of a particular person, event, product or service in order to attract favorable media attention for improved public relation and publicity purposes. A press release is often sent via mail, fax or email to assigned editors, newspapers, television and radio stations as well as relevant websites.
Common Information that Contracting Parties Should Submit for the Completion of a Press Release
Contact Information (for press release boiler plate)
• Company Name:
• Contact Person:
• Email Address
• Brief background concerning the company’s nature of business including founding date and products or services offered (note: this is important for the *boilerplate of the press release)
*Boilerplate
–is a block of standard text that often contains a description about the contracting company.
Product/Services Information
For Products
• Name of Product
• Features, Functions and Purpose
• Market Availability/Release Date
• Event where the product was introduced
• Product price
• If the product being offered is a software where can it be downloaded
• If products are equipments or items (i.e. jewelry, shoes, clothes) where can it be purchased (include third party vendors}
• Target Market
For Services/Websites
• Web address
• Launch date
• Services Offered
• Purpose of Website
• Target Market
