Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future.
To a certain extent, they are.
Social media, and social networking in particular, create a back-and-forth conversation with your target audience, so you can virally market your website through the “buzz” that can be created. When something interesting, cool, or unique is being talked about in “all the right places,” it can certainly provide a boost in website traffic.
